Phone +234.811-111-1296 or visit www.charlesandgoldconsulting.com

Empower yourself to expand your role and opportunities. Achieve real and quantifiable returns by building a high level of interpersonal, planning and problem solving skills.

SOCIAL MEDIA MARKETING

Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N75, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES Jul Wed 27 – Fri 29 August Wed 3 - Fri 5


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Course Overview:

Join the social-media-marketing revolution: learn how to promote your brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. This course helps marketers and business owners' craft, implement, measure, and optimize a winning social-media-marketing strategy. We will starts with the best uses for social media marketing, and the best platforms for each use. Once viewers understand the conceptual underpinnings of social media marketing, we will shows you how to create Facebook and Twitter profiles; write engaging, high-quality content that incorporates the unique features of each platform, such as hashtags and rich media; and maximize your reach by adding followers and fans. Finally, learn how to measure the results of those efforts using analytics, and see how well your posts and tweets are performing.

Training outline:

1. Understanding Social Media Marketing

  • a. What is social media marketing?
  • b. Understanding the value of social media marketing
  • c. Comparing Facebook and Twitter
  • d. Before you start marketing

2. Getting Started with Twitter

  • a. Creating a brand presence
  • b. Exploring the interface
  • c. Defining your objective
  • d. Developing communication guidelines

3. Tweeting

  • a. Writing high-quality tweets.
  • b. Evaluating tweet frequency
  • c. Using retweets
  • d. Understanding hashtags
  • e. Rich media in tweets

4. Building Your Presence on Twitter

  • a. Attracting followers
  • b. Choosing who to follow
  • c. Finding relevant topics and conversations

5. Twitter next Steps

  • a. Tools for Twitter
  • b. Customer service considerations
  • c. The controversy of buying followers

6. Getting Started with Facebook

  • a. Creating a brand presence
  • b. Exploring the interface
  • c. Defining your objective

7. Marketing on Facebook

  • a. Writing high-quality posts
  • b. Evaluating post frequency
  • c. Rich media in posts

8. Building Your Presence on Facebook

  • a. Increasing your fan count
  • b. Adding page tabs and apps
  • c. Engaging with your fans

9. Measuring Your Efforts

  • a. Reviewing Facebook analytics
  • b. Reviewing Twitter analytics

10. Class work and group presentation.

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